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Desktop vs Mobile vs Tablet Market Share Australia late 2018 UPDATE

In a post we did earlier this year about browser usage, we mentioned that according to the stats on statcounter.com, in the last four years in Australia, “mobile usage rose from almost 17% to 40%, while desktop usage in the same period slid from 70% to 50%” and we had assumed that desktop as a way to view websites would slowly decline from its current pole position to beneath mobiles sooner rather than later.

It appears that the siren song of death was a tune that the trusty old desktop was not quite ready for, and in the last 9 months, desktop browser usage has risen to 55% from the 50% it was in February.

Dude, where is my laptop?

As we don’t have any hard data on desktop / laptop purchases from Jan – Oct 2018, it would be hard to say if people are purchasing more desktops or just using the ones they already have more. Are people growing tired of looking at websites on a small screen or is this just a blip on the radar.

It will be good to check back in March of 2019 to see if this trend has continued, or if the success was short lived.

Interestingly in the US, mobile traffic has reached 63% of all traffic, with desktop sitting at 37%, and mobile continues to grow at a steady rate, so it looks like there won’t be a renaissance in America any time soon.

What does this mean for your own website?

If you are worried, and can’t sleep at night about your shiny new website, don’t be, because as long as your website is responsive you should be fine.

Data taken from statcounter.com

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