Blogging is one of the most valuable tools you can use to engage with your audience. It’s a simple, easy to use platform for communicating with your customers. The dynamic nature of blogging means that it attracts repeat visitors and increases recognition of your brand. A frequently updated blog will help position you and your company as experts in your field.
The WordPress back-end makes it so simple to create blog posts, so if you can use Microsoft Word or other word processing software, you will feel right at home in the WordPress editor.
Blogging also helps drive traffic to your website – with content being constantly updated with each blog post you make, search engines like Google take notice and will direct visitors ‘straight to your door’.
Other Reasons to Blog
According to Forbes:
- It’s your new resume.
- It’s your new hiring tool.
- Network with new people.
- Turn messy ideas into neat ones.
- Reflect on your past to improve your future.
- Get some peace of mind.
- Create your own PR machine.
- Juice up your writing skills.
- Produce more, consume less.