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The challenge
Kimberley Auto Care had two connected but distinct website needs: a professional service website for local customers, and a separate ecommerce store for selling car care products.
The project needed to:
- Present an established automotive brand
- Clearly explain detailing, tinting and protection services
- Support a separate product-focused retail experience
- Make browsing and purchasing simple for customers
Our approach
We created two websites with a shared visual language, giving each brand its own purpose while keeping the overall presentation consistent and professional.
Key outcomes
A stronger service presence
A dedicated ecommerce platform
A faster shopping experience
Consistent brand presentation
Design system
The design balances a premium automotive feel with clean, practical usability. Dark hero sections, strong typography and gold highlights give the sites a confident look without making them feel over-designed.
Colour palette
Typography
Funnel Display
Funnel Sans
Imagery direction
Technical build
The sites were built in WordPress, with WooCommerce used for the KAC Car Care store. The ecommerce experience was customised to support quicker product browsing and easier purchasing, while still allowing the client to manage products, categories and key content.
- WordPress content management
- WooCommerce ecommerce setup
- Product categories and shop filtering
- Custom product quick view
- Custom load more functionality
- Quote-focused calls to action
- Mobile responsive layouts
Website experience
The result
The finished project gives Kimberley Auto Care a stronger and more complete online presence, with one website focused on local services and another built for ecommerce growth.
Together, the two sites support the business from both sides: attracting service enquiries and creating a dedicated retail channel for professional car care products.
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