Petersham RSL
Modern website redesign for one of Sydney’s most iconic RSL clubs.
Overview
A modern website for a community institution.
Petersham RSL Club is a long-standing Inner West venue with a strong community role, a proud RSL history and a growing mix of hospitality, entertainment, functions and member services. Kinski & Bourke were engaged to rebuild the website after a previous version had not delivered the level of structure, usability or polish the club needed. The new site needed to support everyday visitors, members, event guests and internal staff, while still respecting the history and character of the club.
Petersham RSL needed a modern, approachable website that brought together club history, dining, entertainment, events, functions and membership information in one clear, well-organised structure. The challenge was to make a wide range of content easy to navigate for members, visitors and the broader community.
Our Approach
We developed a custom WordPress website that gives the club a more structured and flexible online presence. The site was designed to make important information easier to find, while allowing the Petersham RSL team to manage regular updates in-house.
The build focused on straightforward navigation, flexible content sections, event promotion, enquiry pathways and mobile-friendly access to key details such as opening hours, dining, membership and functions.
Clear content structure
We organised the club’s main services into a simple navigation system, helping users move between events, facilities, dining, membership and club information.
Practical event promotion
The website includes structured areas for weekly events, live sport, ticketed shows, dining specials and other promotions.
Easy staff management
The WordPress build gives the club a flexible platform for updating pages, events, offers and general information without relying on complex editing workflows.
Key Outcomes
A stronger digital home for the club
The new website gives Petersham RSL a more polished and useful online presence, better reflecting the scale of the club and the services it provides.
Improved access to events and facilities
Visitors can more easily browse what’s on, explore dining and bar options, view function spaces and find the information they need before visiting the club.
Better support for membership and enquiries
Membership information, visitor requirements, contact details and enquiry forms are easier to access, helping reduce friction for both users and staff.
A flexible WordPress platform
The site gives Petersham RSL a manageable system for publishing updates, promoting events and keeping key club information current over time.
Design System
The design needed to feel professional, established and accessible. Rather than creating something overly decorative, the website uses organised layouts, strong imagery, straightforward typography and a familiar club-style structure that works well for a wide audience. The overall look balances the club’s RSL heritage with its current role as a local hospitality, events and entertainment venue.
Imagery Direction
Technical build
The website was built in WordPress with a custom theme tailored to Petersham RSL’s content requirements. The build supports regular content updates across events, dining, membership, club information and function enquiries.
- Key technical features included:
- Local SEO foundations
- Custom WordPress theme development
- Responsive layouts for mobile, tablet and desktop
- Event and promotional content areas
- Function enquiry form integration
- Flexible page templates
- Staff-editable content management
Website Experience
Homepage
The homepage introduces the club as a welcoming local venue, with direct pathways into functions, dining, events, membership and visitor information.
Events and promotions
The What’s On section gives users a practical way to browse regular activities, special events, ticketed shows, dining specials and live sport.
Facilities and functions
The facilities pages present the club’s dining, bar, spa and function spaces in a straightforward format, helping visitors understand what is available before making an enquiry.
The Result
A modern online presence for an historic club.
The finished website gives Petersham RSL Club a more organised, capable and professional online presence. It supports the club’s daily operations while making it easier for visitors and members to find the information they need.
The result is a custom WordPress website that reflects both the club’s history and its modern role in the Inner West community.
A better organised club website
Important information is easier to find, from opening hours and membership details to dining, parking and events.
A stronger platform for events
The club can promote regular activities, specials and ticketed events in a more structured and accessible way.
A practical long-term build
The WordPress platform gives staff more control over updates, while providing a flexible foundation for future changes.
