Tall Poppies Catering
eCommerce website for an event catering and private chef service.
Overview
Event catering website development.
Tall Poppies Catering required a website that would showcase their premium catering services while providing potential clients with clear information about their offerings and an effective way to request catering quotes for events.
The challenge was to simplify the catering experience while accommodating a wide range of food options, serving sizes, dietary needs and event types. Customers needed to browse and compare options easily, place online orders, request tailored catering assistance and feel confident in reliable, timely service.
Our Approach
We built the website around the way people actually organise catering. Instead of treating the menu as one long catalogue, the site groups products into recognisable occasions and food types, making it easier for customers to find what suits their event.
WooCommerce was used to support direct ordering, while quote and enquiry pathways were kept visible for customers who needed something more tailored. This allowed the website to serve both repeat office customers and people planning larger one-off events.
Menu-first structure
The catering range was organised into clear categories so customers could quickly narrow down the type of food they needed.
Ordering with confidence
Product pages and ordering pathways were kept simple, helping customers make decisions without unnecessary steps or distractions.
Support for larger events
Quote and contact options were included for customers who needed help planning catering beyond a standard online order.
Key Outcomes
A website that works like a menu
The site gives customers a clear way to browse catering options by food type, making a large product range feel easier to understand.
Online ordering for repeat customers
Regular customers can place catering orders directly through the website, reducing the need for back-and-forth emails or phone calls.
Flexible enquiry pathways
For larger functions or custom catering needs, the site provides clear ways to request advice, pricing or a tailored quote.
A stronger digital shopfront
The finished website presents Tall Poppies Catering as organised, capable and easy to deal with.
Design System
The design needed to feel fresh and appetising, but not overly styled. For a catering business, the food needs to do much of the work, so the website uses a clean structure, generous image areas and simple navigation to keep attention on the menu. The visual style is warm, practical and accessible. It avoids feeling too corporate, while still giving the business the credibility needed for office and event catering.
Imagery Direction
Technical build
The website was built on WordPress with WooCommerce to support online ordering, menu management and customer enquiries.
Key technical features included:
- WooCommerce ordering
- Catering product categories
- Editable menu content
- Quote request pathways
- Responsive mobile layouts
- Product and category management
Website Experience
Homepage
The homepage introduces the catering offer quickly, then guides customers toward the menu, online ordering and quote options.
Menu browsing
The website breaks the catering range into familiar categories such as breakfast, morning tea, sandwiches, salads, hot food and drinks. This makes the menu easier to scan, especially for customers organising catering during a busy workday.
Ordering and enquiries
Customers can either place an order directly or contact the team for more specific catering advice. This gives the website a practical balance between eCommerce and service-led enquiry.
The Result
A smarter, simpler catering experience.
The finished website gives Tall Poppies Catering a more useful digital presence: part menu, part ordering system, part enquiry tool. It helps customers understand the catering range, make decisions more quickly and take the next step without needing to start with a phone call.
It also gives the business a platform that can grow with their menu and ordering needs, while presenting the brand in a way that feels professional, approachable and food-focused.
Clearer for customers
The website makes the catering range easier to browse, reducing friction for customers who need to order quickly and confidently.
Designed around ordering behaviour
The site reflects how people actually organise catering: by occasion, food type, timing and guest needs.
Practical for the business
Products and categories can be managed through WordPress and WooCommerce, making the site easier to maintain over time.
What the client said
Real results from Sydney’s top WordPress developers
Kinski & Bourke created our online store on our website which was perfect for our business. This has increased our business and makes it easy to order catering and pay online for our customers. Not being overly tech savvy, I found Anthony to be extremely helpful with any tech problem that may come up regarding the website, emails or any other technical problem.
Any questions or problems I have had are answered almost immediately and always resolved.
Anthony and Craig are extremely knowledgeable and always available to help and their customer service is excellent which is rare in these times.
