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The challenge
Catering websites can quickly become difficult to use. There are many food types, serving sizes, dietary considerations, delivery details and event formats to account for.
The challenge was to keep the experience simple without flattening the range.
Customers needed to be able to:
- Browse by familiar catering categories.
- Compare options without getting lost in the menu.
- Place straightforward online orders.
- Request help for larger or more specific catering needs.
- Trust that the business could handle time-sensitive orders reliably.
Our approach
We built the website around the way people actually organise catering. Instead of treating the menu as one long catalogue, the site groups products into recognisable occasions and food types, making it easier for customers to find what suits their event.
WooCommerce was used to support direct ordering, while quote and enquiry pathways were kept visible for customers who needed something more tailored. This allowed the website to serve both repeat office customers and people planning larger one-off events.
Key outcomes
A website that works like a menu
Online ordering for repeat customers
Flexible enquiry pathways
A stronger digital shopfront
Design system
The design needed to feel fresh and appetising, but not overly styled. For a catering business, the food needs to do much of the work, so the website uses a clean structure, generous image areas and simple navigation to keep attention on the menu.
The visual style is warm, practical and accessible. It avoids feeling too corporate, while still giving the business the credibility needed for office and event catering.
Colour palette
Typography
Open Sans
Roboto Condensed
Imagery direction
Technical build
The website was built on WordPress with WooCommerce to support online ordering, menu management and customer enquiries.
Key technical features included:
- WooCommerce ordering
- Catering product categories
- Editable menu content
- Quote request pathways
- Responsive mobile layouts
- Product and category management
Website experience
The result
The finished website gives Tall Poppies Catering a more useful digital presence: part menu, part ordering system, part enquiry tool. It helps customers understand the catering range, make decisions more quickly and take the next step without needing to start with a phone call.
It also gives the business a platform that can grow with their menu and ordering needs, while presenting the brand in a way that feels professional, approachable and food-focused.
What the client said
Real results from Sydney’s top WordPress developers
Kinski & Bourke created our online store on our website which was perfect for our business. This has increased our business and makes it easy to order catering and pay online for our customers. Not being overly tech savvy, I found Anthony to be extremely helpful with any tech problem that may come up regarding the website, emails or any other technical problem.
Any questions or problems I have had are answered almost immediately and always resolved.
Anthony and Craig are extremely knowledgeable and always available to help and their customer service is excellent which is rare in these times.
WordPress
Websites for
Food Businesses
& Caterers
Does your website make people hungry to book, order or enquire?
We design and build custom WordPress websites for caterers, food producers, hospitality suppliers and food-focused businesses that need to present their offering clearly and appetisingly. From menus, packages and event catering to product ranges, delivery areas, testimonials and enquiry forms, the website should help customers quickly understand what you offer and how to take the next step.
For food businesses, a strong website needs to balance visual appeal with practical details. We create flexible digital systems that make it easy to update menus, seasonal offerings, galleries, pricing information and service areas, while giving the business a polished online presence that supports bookings, orders and new enquiries.
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