





The Solution

We completely rebuilt the Birch & Waite website with a sophisticated WordPress system that manages their complex product range while providing intuitive backend functionality for easy catalogue management and market expansion.
Website features implemented
Chef Partnership & Development
- Chef Collaboration Platform: Showcase partnerships with leading Australian chefs and recipe development.
- Product Innovation Hub: Behind the scenes content featuring batch crafted production methods.
- Quality Standards Display: Highlighting fresh ingredients, no artificial additives commitment.
- Culinary Inspiration Gallery: Professional recipe collection and menu enhancement ideas.
Professional Kitchen Solutions
- Food service Product Range: Comprehensive catalogue of chef quality sauces, mayonnaises and dressings.
- Bulk Ordering System: Streamlined procurement for restaurants and commercial kitchens.
- Product Specification Sheets: Detailed ingredient lists, nutritional information and usage guidelines.
- Distributor Portal Access: Trade only sections for wholesale customers and commercial buyers.
Market Expansion & Growth
- Trans Tasman Presence: Dedicated Australian and New Zealand market sections with local content.
- Brand Positioning Tools: Premium positioning content emphasising 30+ years of culinary excellence.
- Customer Testimonials: Chef endorsements and professional kitchen success stories.
- Recipe Integration Platform: Interactive recipe database linking products to culinary applications.
Technical Implementation
WordPress development
- Recipe Database Integration: Dynamic recipe collection with product cross referencing capabilities.
- Chef Partnership Showcase: Content management for testimonials and collaboration features.
- Multimedia Gallery: Professional food photography and video content management.
- Blog & News Management: Easy to update content for industry insights and company updates.
Performance & Security
- CDN Implementation: Global content delivery for Australian and New Zealand markets.
- Database Optimisation: Efficient product data management for large catalogues.
- Backup & Recovery Systems: Semi Automated data protection and disaster recovery protocols.
Professional food manufacturing website solutions
Interested in complex product showcase website development?
We specialise in developing comprehensive websites for food manufacturers with extensive product ranges, understanding the unique challenges of managing complex catalogues that require detailed product information, professional presentation and efficient backend management systems.
We expertly combine product showcase functionality with potential eCommerce capabilities, creating seamless integration that maintains professional industry presentation standards while providing the flexibility to expand into direct sales channels as your business grows.
Food products web design Sydney
Related solutions
Ready to discuss your food industry website?
Professional food manufacturing and product catalogue website development.
Whether you're a food manufacturer, distributor, or complex product company, we understand the technical and presentation requirements of extensive product catalogues.
Call 02 9072 1260 or contact us online for your free consultation.
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