PGG Legal

Professional Law Firm Website Development

PGG Legal is a Sydney-based legal practice providing specialist legal advice across taxation, trusts, superannuation, estate planning, property transactions and business sales. The firm needed a professional website that could present complex legal services clearly, support ongoing insights, and give clients a straightforward path to make an enquiry.

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PGG Legal law firm website homepage design
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PGG Legal website contact form integration close
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PGG Legal law firm team portrait showcasing professional lawyers in Sydneys legal services. close
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PGG Legal law firm resources section design close

The challenge

PGG Legal works across areas of law that can be highly technical and difficult for clients to navigate. The website needed to communicate expertise without making the experience feel dense or inaccessible.

The site needed to support:

  • Clear service pathways.
  • A professional law firm presentation.
  • Easy access to contact details.
  • A structure for legal insights.
  • Strong usability across devices.

The challenge was to create a website that felt credible and established, while still being simple enough for users to understand where to go next.hile still being accessible for estate planning and personal legal enquiries.

Our approach

We created a custom WordPress website with a clear service-led structure, allowing users to quickly understand PGG Legal’s areas of expertise and move into the most relevant section of the site.

The design was kept restrained and professional, with a focus on clarity, legibility and trust.

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Service structure

Key practice areas were organised into clear sections so users could quickly find relevant legal information.

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Professional design

The visual style was designed to feel established, credible and appropriate for a specialist legal practice.

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Flexible CMS

The WordPress build allows the firm to update service content, publish insights and manage key website information.

Key outcomes

01
Clearer service presentation
PGG Legal’s specialist services are now presented in a more structured and accessible way.
PGG Legal services page screenshot showing structured presentation of legal specialties. Law firm website design featuring tax, trusts, estate planning and business services.
02
Stronger professional presence
The website gives the firm a polished digital presence that supports credibility and trust.
PGG Legal team member profiles including partner headshots. Professional website featuring law firm expertise and credentials with trusted legal advisors
03
Simpler enquiry pathways
Contact details and enquiry prompts are placed throughout the site to make the next step clear.
PGG Legal contact and enquiry pathway section. Law firm website with simplified contact options and clear next steps for client engagement.
04
Support for ongoing insights
The website includes a structure for publishing legal articles and updates over time.
PGG Legal professional accreditations including Law Society membership and Tax Institute certification. Law firm website credibility badges and industry affiliations.

Design system

The design system uses restrained colours, clean typography and generous spacing to create a calm, professional website experience.

The overall look is deliberately understated, allowing the legal content and service information to remain the focus.

Colour palette

Typography

DM Serif Text

DM Serif Text

Roboto

Roboto

Imagery direction

Technical build

The website was developed as a custom WordPress build, giving PGG Legal control over service pages, insights, testimonials and general site content.

  • Custom WordPress theme
  • Responsive layouts
  • Service page structure
  • Insights section
  • Contact pathways
  • SEO-friendly foundations

Website experience

home
Homepage

The homepage introduces PGG Legal’s expertise and guides users into key service areas, testimonials and recent insights.

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Service pages

Each service area is presented clearly, helping users understand the firm’s experience across tax, trusts, estate planning, property and business matters.

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Contact pathways

The site gives users simple ways to make contact without interrupting the browsing experience.

PGG Legal Tax Advisory and Tax Controversy service page header. Professional legal services website design showcasing tax expertise.
Elder Law and Estate Planning service card from PGG Legal website. Card features Learn More link highlighting estate planning legal services.
PGG Legal team section header with "Meet the team" call-to-action. Professional law firm website featuring trusted legal professionals.

What the client said

Peter Gell
Director, PGG Legal

Peter Gell

Kinski & Bourke prepared a web page for me in record time that I was thrilled with. Somehow, they were able to reach inside my mind and created a web site which expressed what my business is about with only minimal guidance from me. They also provided marketing assistance beyond that to help me with email campaigns which was first class. I cannot speak highly enough of their services.

Peter Gell
Director, PGG Legal

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